Underestimating Consistency

Underestimating Consistency

Consistency is probably one of, if not the most important aspects to running a business. I’m not just talking about marketing here; I’m talking about how you show up online, your messaging, your self-care, and your sales. Consistency is really one of the...
Understanding your ideal client

Understanding your ideal client

Today, I’m sharing my human framework with you. This is all about getting to know your ideal client or your avatar. We will dig a bit deeper than the traditional demographics, age, sex, location, homeowner, and where they shop. After working for years behind the...
Online Business Essentials

Online Business Essentials

Over my 17 years in business, I have worked with thousands of entrepreneurs and one of the biggest differentiators I see between those who build a rapidly, wildly successful business, and the ones who don’t, is having clarity and having a solid foundation in...
2021 Marketing Calendar and Strategy

2021 Marketing Calendar and Strategy

You don’t want to wait until January of 2021 to start planning your marketing strategy and calendar. 2021 is at our doorsteps and I want us to have a closer look at your 2021 goal setting and marketing planning. I believe that it is very important to take some...
Perfect timing

Perfect timing

Last week I was chatting with a prospect who was going back and forth about the perfect time for when to get started. She mentioned that she has a lot going on and I had to be quite honest with her. There is always a lot going on! We have kids, we have a business, we...